If your website is your online salesperson, you should think of your homepage as a welcoming concierge, opening the door to your world with a little bow, plumping the pillows on the virtual sofa, and offering your visitor the best seat in the house. Here we look at five go-to content sections that will clarify your offer, nurture trust, and boost conversions…

If we know that putting ourselves in the customer’s shoes is the right thing to do, why do we find it SO difficult? An interesting HBR article sheds some light.

Ever wondered what a freelance copywriter does?

Perhaps you’re a business owner with a website to write. Maybe you’re a course-creator with a membership to launch. You might be in sales with a proposal to present.

Crucially, you probably want to sell something.

‘Copy’ is simply the words that help you do that selling. And a copywriter is a skilled writer who can write those words for you.

Home-schooling as a freelance copywriter, what could be easier?

I’m pretty good at staying at home. I was a ‘stay-at-home-mum’ for six years. Now I’m a freelancer, and you’ve got to be pretty good at ‘staying at home’ for that. The problem is that ‘staying at home’ now also applies to my kids…

Your headline is your hero. Your fearless leader in the battle for attention in our content-crazy world.

So give yourself as much time to craft your headline as you do your main copy.

To give your hero a fighting chance, you can use the 4 ‘U’s formula. It’s pretty simple.

It’s my party and I’ll cry if I want to.

After an excitement-filled, sugar-infused and slightly germy Christmas, my four-year old’s eyes welled up as we approached the school gates on a grim January morning…