The process behind your magical messaging
Let’s get together and get it done.
You fill me in on everything I need to know about you, your business and your clients. I’ll do the research, strategy recommendations, and writing. You review and…
ta-dah! Let the magic happen.
“Laura works from a position of openness and trust. She helped us pull together the strands of our business plan into a coherent and actionable strategy.”
Julia Brown - CEO, Brandon Centre
Read on to find out more about how your project evolves from getting in touch to going live…
Hello, Hola, Bonjour
We talk about what you need
We set up a short discovery call and talk about your business and the goals for your project.
I ask you questions about what outcome you want to achieve, your budget, and any deadlines.
You’ll probably want to ask me some questions too. Fire away!
You get a quote from me
If we decide we’re a good fit, I send over my proposal for the project, with deliverables, costs and a rough timeframe. I also send you my T&Cs.
You want to give it a whirl
If you’re happy with the proposal, I send over your commencement invoice for 50% of the agreed fee. This books your project into my calendar. We also agree some key delivery dates. And we’re off!
2. Research
Getting ready
It’s time to complete the copywriting brief. It includes details about your brand, voice, target market, competitors, and more.
I can’t understate how valuable this is to me as your researcher, strategist and copywriter. It makes sure we both understand the project scope, and helps me gather all the extra bits of information I need to produce your solid messaging strategy and conversion-focused copy. You complete the document as best you can, and then we discuss on a 60-minute call.
‘Voice of customer’ (VOC)
As well as empathising with your customers’ pains, desires and objections, strong and persuasive copy uses words that your customers use. So I always recommend that I speak to some of your clients directly to collect these precious nuggets of customer research.
Messaging strategy
I send you the VOC report and messaging strategy for your project, explaining the key pain points we’ll be empathising with, the benefits we’ll be highlighting, the objections we’ll be tackling and the desires we’ll be answering.
3. Writing & editing
Time to write
Everything comes together in the conversion copywriting process. Whether it’s your website, your emails or a sales page, I draft a persuasive argument that speaks directly to your dream clients, using their words and your voice. You get a detailed copy deck that walks you through your copy.
Edits
You review the draft copy within 14 days and I make any small revisions.
Job done
We settle the remaining 50% of the project fee and I send your new copy documents to you with any tips for implementation.
Premium service
You get a focused experience from day one. You always know how your project is progressing and when you’ll receive deliverables. I’m always at the end of an email to answer any questions.
4. Launch
The copy goes live
Hurrah! After some happy back-patting, we watch to see if we’ve achieved the goals we identified in your brief. I’ll also follow up with you after three months to ask about the results you’ve been getting.
Anything else?
By now, I know your business pretty well and, hopefully, it’s the beginning of a beautiful relationship! If we’ve identified any other areas I can help you with we can discuss those too.
It’s all very exciting…
“I’d been putting my website revamp off for a while, but Laura made the whole experience so straightforward and pain-free. I would highly recommend her services.”
Dean Evans – Patent Translator at Dean Evans Translations Ltd.
