Copywriter for Charities, Education & Public Sector

 

Hi! I’m Laura.

Here to find out more about my copywriting services?

Read on to see how I can help you to…

  • research your audience, pin down your voice, and tell your story

  • create strategic messaging that captures your values, differentiators and outcomes

    so you can…

  • connect more naturally with your ideal audience and drive action without the sales patter

Laura Copywriter smiling at laptop, head and shoulders pic
 
 
 
 
 

Is this you?

You have a great service, impressive outcomes, and exciting ideas to develop. 

You want to connect with your audience, rally your supporters, and capture the stories that showcase your work.

And you need a tone of voice that fits with your organisation’s values and culture.

Why choose me?

I’ve worked in marketing and content creation for over 18 years and know what works.

With a particular interest in the not-for-profit and education sectors, I also work with B2B service providers large and small.

I write:

  • Strategy, policy & annual review documents

  • Newsletters & emails

  • Case Studies & client stories

  • Web & blog copy

  • Large-scale, public sector tender documents (successful ones!)

  • Tone of Voice workshops & guides

For sectors including:

Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive.

How I can help…

We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener.

I’ll research your audience; what drives them and what deters them.

Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… 

  • becoming a client or service user

  • commissioning your service

  • signing up for your newsletter

  • donating

  • volunteering

I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals.

The result? 

Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time.

And processes that make working with me really easy and enjoyable.

More about me? Oh go on then.

I studied languages, and called Barcelona home in my twenties. There's no place like home though, and these days I can be found in Tunbridge Wells, Kent, with my husband and kiddies, park running (slowly), writing children's stories, and eating too many choc-ices (see note re. park run).

You might also find it (vaguely) interesting that…

  • I’m a novice (fairweather) gardener and love it.

  • Every Thursday you’ll find me belting out a good tune from the back row of the choir.

  • I’m a sucker for a sob story - I even find myself feeling sorry for misshapen vegetables nobody wants to buy.

Enough about me. What are you planning?

Drop me a line and let’s chat.

Speak soon,

Laura

 
 

Nice words from nice people:

“Laura operates like a coach and is very skilled at what she does.  

She understands the business and can stand back and capture our stories brilliantly.”

Julia Brown - CEO, Brandon Centre

 
 
 

“Laura gave my website copy a much-needed revamp and I couldn’t be happier with the result.

She really took the time to understand my rather niche services and target audience and crafted professional yet personable copy – exactly what I was looking for. She advised me on how to improve the layout and what content to include to convert as many visitors as possible into clients.

I’d been putting this job off for a while, but Laura made the whole experience so straightforward and pain-free. I would highly recommend her services.”

Dean Evans – Patent Translator at Dean Evans Translations Ltd.

 
 
 

“Laura took time to understand our objectives and priorities. She was professional, attentive, and produced a Voice Guide that brought together input from multiple team members in a single, streamlined, high-quality document.”

Oscar Huglin - Senior Account Manager, JBi Digital

My training & memberships

10x Web Copy > Copyhackers, 2021

Copywriting Masterclass > Copywrite Matters, 2020

Copywriting Masterclass  >  Institute of Data & Marketing, London, 2019

Advanced Diploma in Communication Studies  >  Chartered Institute of Marketing, 2005

Procopywriters  >  Member, current