Messaging Strategy & Conversion Copy
Websites and emails for service-based businesses
“Laura operates like a coach and is very skilled at what she does. She understands the business and can stand back and capture our stories brilliantly.”
Julia Brown - CEO, Brandon Centre
Messaging that captures your je ne sais quoi and attracts your perfect-fit clients?
It can be done. But how?
Research. Strategy. Conversion Copy.
Your voice merges with your perfect client’s voice.
Your what, who and why build genuine connections.
And conversion copywriting techniques encourage action = more sales.
Here’s my no-fluff approach to creating high-converting, persuasive (not pushy) messaging.
STEP 1
Research and understand your Voice of Customer (VOC)
Find out what your customers really think and supercharge your messaging
What is this step?
Client interviews, fully approved by you, and carried out with utmost care
VOC is the golden thread that ties together irresistible offers. I record and scrutinise conversations to understand what brought your clients to you, what nearly stopped them, why they chose you, and how that made them feel. By understanding your clients’ thoughts and mirroring their language in your messaging, we attract more, perfect-fit clients to your offer.
STEP 2
Clarify your core messaging strategy
Build trust and loyalty in your best-fit clients with a research-based, persuasive messaging strategy
What is this step?
We create your bespoke messaging strategy focusing on brand, market, and customers.
STEP 3
Connect the two with conversion-focused copy
Bring together the research and the strategy with high converting copy that leverages Voice of Customer, communicates your brand personality, and brings case studies to life.
What is this step?
I write your customer-focused web page or email copy combining your unique personality with our shiny new messaging strategy (step 2) and proven formulas that focus on encouraging your best-fit clients to take action.
What’s included?
60-minute briefing call
Client interview invitation email and bespoke questionnaire creation
Client interviews scheduled and carried out via zoom (3-5 of approx 40 minutes)
Voice of Customer report
Messaging recommendations
Conversion-focused copy delivered in an easy-to-implement copy deck
Find out more about how I work here.
Trusted by:
“Laura gave my website copy a much-needed revamp and I couldn’t be happier with the result. She really took the time to understand my rather niche services and target audience and crafted professional yet personable copy – exactly what I was looking for.”
Dean Evans – Patent Translator at Dean Evans Translations Ltd.
