Voice of Customer Research
Find out what your customers really think and supercharge your content
VOC - the golden thread that ties together irresistible offers
“Laura took time to understand our objectives and priorities. She was professional, attentive, and produced a Voice Guide that brought together input from multiple team members in a single, streamlined, high-quality document.”
Oscar Huglin - Senior Account Manager, JBi Digital
Client interviews, fully approved by you, and carried out with utmost care
I record and scrutinise conversations to understand what brought your clients to you, what nearly stopped them, why they chose you, and how that made them feel.
By understanding your clients’ thoughts, and using their words in your messaging, we attract more, perfect-fit clients to your offer.
How it works:
Together we describe your ideal client and decide which of your existing clients best fit that description. We choose 4 or 5 to interview using your pre-approved bespoke questionnaire.
Email templates make easy work of asking for the interview. I take it from there, arranging and carrying out the interview (no more than 45 minutes via Zoom, recorded and transcribed.) Most clients are delighted to help out.
Next, I listen, read, interpret and categorise your clients’ answers and thoughts. Then deliver it all wrapped up in your Voice of Customer report.
Your report gives you:
a clear understanding of your clients’ pains, desires, and objections
real insight into how they perceive your product’ or service’s benefits and differentiators
why they chose your offer over others
messaging recommendations, quote-worthy snippets, and language we can mirror directly in your content.
What’s included?
60-minute Strategy Call
Client invitation email and bespoke questionnaire creation
Client interview scheduling and calls (3-5 of around 40 minutes)
Voice of Customer report and messaging recommendations
Trusted by:
“Laura really took the time to understand my rather niche services and target audience and crafted professional yet personable copy – exactly what I was looking for.”
Dean Evans – Patent Translator at Dean Evans Translations Ltd.
