Content Designer and Copywriter
Charities | Public Sector | Education
User-centred content that connects naturally with your audience and intuitively satisfies their needs.
“Laura is not only an excellent wordsmith and an absolute delight to work with, but her prior research and interrogation of the brief means that she ‘gets it’, and gets it first time. As a client, I couldn’t have asked for more.
If you need beautifully-crafted copy that works, I can’t recommend Laura highly enough”.
Peter Suchet - Head of Fundraising & Marketing, Brandon Centre
Trusted by:
Effective messaging can be a tricky balancing act to get right. It needs to…
a) connect naturally with the right audience
b) tell your stories in a voice that reflects your values and culture
c) drive action with benefit-focused, user-centred copy
That’s a lot and trying to implement these consistently, without a plan, can be joyless.
But, getting it right not only reaps financial rewards, it also makes communicating with your ideal audience quicker, easier, and more effective.
People want emotional connection
They want to relate to your organisation’s beliefs, personality, or cause.
In saturated markets, your understanding of your audience’s pains and desires, together with your unique values and voice, become the differentiators you need to be a market leader.
So, how do you make sure your messaging lands perfectly with your ideal audience? Rather than missing the mark with ‘ok-fit’ readers who promise little hope of becoming long-term clients or donors?
Research. Strategy. Copy.
Get these three defining pieces of the puzzle right and you create messaging that draws people in.
Well-designed customer research tells us exactly what your audience needs to hear.
Robust messaging strategies clarify your ‘what’, ‘why’ and ‘who for’.
Persuasive (not pushy) copywriting techniques help drive action.
It’s a beautiful thing.
“Laura was flexible and attentive to our needs throughout the project, delivering high-quality content for our new website.”
Oscar Huglin - Senior Account Manager, JBi Digital
Here’s how it works:
Research and understand your audience
Interviews that help us understand what drives your audience (and what deters them)
Clarify your core messaging strategy
A robust messaging strategy that gives your organisation a clear position in the market and in the mind of your ideal client or donor
Connect the two with user-centred copy
Well-researched messaging, social proof and conversion copywriting techniques drive action and nurture your audience
Get in touch for a chat about your project
SERVICES
Copywriting deliverables:
Strategy, policy & annual review documents
Website copy
Newsletters & emails
Case Studies & client stories
Blogs & articles
Tender & bid documents
Tone of Voice workshops & guides
Just The Research…
“Voice of Customer” Research
Find out what your clients really think.
Audience interviews, fully approved by you, and carried out with utmost care. Learn how to mirror your readers’ language to create compelling messaging.
>> Find out more here
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The Full Service…
Messaging Strategy & Copywriting
Messaging that captures your je ne sais quoi and attracts your ideal audience
We bring together research, strategy and copywriting techniques to give you persuasive (not pushy) copy that moves your best-fit audience towards action.
>> Find out more here
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Just The Review…
Website Audit
Not ready for a complete overhaul but keen to improve what you’ve got?
Get answers to questions like…
Does my copy flow well?
Is my offer clear to my audience?
Do I have the right persuasive elements?
>> Find out more here
Want to chat about your project?
Ready to get clear on your messaging?
Want to know what your audience really thinks?
Need to drive action without being pushy?
Pop your details and thoughts in the boxes here
I’ll get back to you within 48 hours.
I’m based in Tunbridge Wells, UK, about 30 miles south of London.
I work with clients around the world via all the software (and sometimes via telephone — true story).
+44 (0)7914 93 77 25
laura@lauramcnerlin.com
